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As the birth date of Lord Ganesha, Ganesh Jayanti is considered by Hindus to be one of the most auspicious days. On the fourth day of Shukla Paksha in the Hindu calendar month of Magh, Lord Ganesh, the son of Lord Shiva and Goddess Parvati, is said to have been born. The day or Tithi is known as Magh Shukla Chaturthi or Magh Vinayak Chaturthi.